How to monetize a social network in India?

*/start rant

me thinks a must is a secure/reliable/trustworthy/local payment system. is a good example of a successful online store; but they deliver physical goods.
But how will it work for a system like a movie streaming site like netflix / hulu but with desi centric audience because you’re paying for a service you can’t really touch or feel.

sms based payment systems sounds do able. Like or (interesting article here)or a monthly electricity bill payment type model.

Another challenge is the penetration of high speed/decent internet connections that can handle HD a/v streams or an IPTV like system which can deliver desired a/v streams with little modding in the current setup or infrastructure.

creation of free trial based public wifi hotspots.

penetration of mobile phones/smart phones in india

suggestions / ideas / anything ?