How to monetize a social network in India?

*/start rant

me thinks a must is a secure/reliable/trustworthy/local payment system.

http://www.flipkart.com is a good example of a successful online store; but they deliver physical goods.
But how will it work for a system like a movie streaming site like netflix / hulu but with desi centric audience because you’re paying for a service you can’t really touch or feel.

sms based payment systems sounds do able. Like http://teck.in/paymate-sms-based-mobile-payment.html or http://eko.co.in/index.php (interesting article here)or a monthly electricity bill payment type model.

Another challenge is the penetration of high speed/decent internet connections that can handle HD a/v streams or an IPTV like system which can deliver desired a/v streams with little modding in the current setup or infrastructure.

creation of free trial based public wifi hotspots.

penetration of mobile phones/smart phones in india http://ronnie05.wordpress.com/2010/06/10/ty78/

suggestions / ideas / anything ?