For the past one year, every morning on my way to work, I’ve been religiously picking up a free copy of the ‘Metro‘ newspaper at the station. Of special interest to me is their ‘Career Advice‘ section.
Why? don’t you like have a secure job and matching 401k program ? hain.
Given the turbulent times and ever changing visa reform; nothing is secure, I retort.
Coming back to the column in question, the posts I read are always championing ‘personal branding’. Not a mention of how you need to be good at what you do or subject matter expertise. This I find worrisome because, it leads me to believe that as long as I project confidence and sell my persona, a job is mine. A workforce of people keeping up appearances and doing jobs they’re not suited for will land an organization in a soup.